Sale - Why selling in winter may give you an advantage

After a searing Australian summer and warm autumn, winter comes slowly across the country bringing relief in the form of cooler days and gardens in shades of gold and red. Now is the time that many families and investors consider selling. 

Counter-intuitively, the cooler months are a great time to capitalize on your home’s value if you’re looking to upsize, downsize or move on to something different.

Enjoy more competition For your property

Unlike Spring and Summer (when the property market is oversupplied with stock and buyers are often spoiled for choice), the cooler months offer fewer homes to the market. This puts you as seller at an advantage – with fewer homes for eager buyers to bid or negotiate on. Many estate agencies create their best results in the ‘cooler’ market conditions of autumn and winter. As demand for property from an enthusiastic market of investors and ‘upsizers’ continues to be fuelled by historically-low interest rates, now is an optimal time to take advantage of favourable selling conditions.

Your home at its best

Summer’s intense heat can present a home in a less-than-flattering light, making apparent to buyers the lack of cooling or airflow in a property. Evening open-for-inspections are atmospheric and special, giving you the opportunity to turn your home into a welcoming beacon of light in the dusk. Imagine your agent welcoming buyers in from the crisp evening to enjoy the cosy comfort of your residence, enhanced by an inviting fragrant candle with sweet jazz adding atmosphere. Sold!

Enthusiastic buyers

Cool-season purchasers are decision makers – buyers with a purpose. Our agency deals with vetted, motivated buyers who are invited to view your property based on their exact requirements. In consultation with our vendors, we hold exclusive preview evenings for these significant purchasers. Who knows? Your property could be ‘sold’ before it is introduced to the public market!

Would you like to discover the value of your property? Market conditions have changed in the past few months and so may have the value of your home – so please call our office to arrange an obligation-free appraisal. Who knows – perhaps winter will be a season of change for you!